How To Create a YouTube Channel 101

Starting your own YouTube Channel can seem like a daunting task. While you are trying to rally the courage to overcome what other people think of you and share your talent with the world, the wave of logistic webs can hit you like a ton of bricks... and so, off goes that dream of starting a YouTube Channel before it has even begun.

But it doesn't have to be this way...

Here are the ten things you need to know before starting a YouTube Channel. If you'd like the more detailed run-through, watch my mini course!

  1. What Will You Create?

Before you can do anything for creating your channel, you need to figure out what you will create. Music videos? Vlogs? Tutorial Videos?

Invitation: reflect on what you enjoy doing, what you feel you do well, and who you are hoping to reach in your videos? Make a list of ideas of material you could create for your youtube channel.

2. Who will you reach?

You will get more views, engagement, shares and positive feedback if you are creating music for the right people.

Example: Don't create screamo rock music and market it to nuns unless you are SURE there's a giant community of screamo loving nuns just aching for your music.

Invitation: Pick your audience based on who YOU reach best. Who do you connect with naturally? Who will be interested in the message that you have to give. It helps to create a "Profile" for this person, give them a name, their interests, their likes and dislikes. What is important to them? What is funny for them? Gear all of your creations towards this "Person". By doing so, you will reach a segment of the population who is similar to your "person".

3. WHEN will you create it?

People love consistency. They need to know when they can expect to see content from you.

Invitation: decide how often you will post on YouTube. Often this is decided by how much time, money and resources you have for creating your content. (Once a week? Once a day? Once a month? )

4. How Will You Create Your Content?

Depending on the type of content you will be creating. You will need to make a plan for each element of your video. location, sound, video, props, guests etc.

invitation: create a list of things that you will need to create your video. Props, people, amounts of time etc. Try to think of everything that you would like to include and create a process of what will be necessary to get that.

Example: Cover Song, Music Video.

Need: Background Track : Record audio and video separately, audio recorded at professional recording studio.

Location for filming : Bedroom

Film on cell phone camera

record song in recording studio

hire editor to put the two together

In my mini course on creating a YouTube Channel - I break down all the tools you can use to create your content. Watch the course here!

6. Licensing & Rules

Any time you are using SOMEONE ELSES work in a video, you need permission to do that. There are generally two types of licenses needed for a youtube video.

Mechanical License: Permission to create your own version of someone elses song or composition.

Sync License: Permission to use someone elses work in a video recording.

are two easy ways to make sure you are ABSOLUTELY covered, no matter what, for the content you are about to put out.

If you are recording a cover song and sharing it, YouTube's Content ID will generally take care of sharing ad revenue with the original creator. Facebook, Instagram or any other place will definitely require a license to publish.

7. Create a Buzz

Use social media, flyers, friends, family and any other source of publicity to create a buzz about your music. You can safely create public social media accounts to help grow your music without compromising your privacy. Watch my Social Media Safety for Young Musicians Mini-Course for more on that!

You just need to get people watching!

8. Channel Logistics

You want to make sure that everything you post tells the same story and paints the same picture. Make sure that you have "Branded" your channel in such a way that will make people want to stay and watch more and more and more of your videos.

Use your channel artwork, playlist titles, video thumbnails, videos, music and captions to create a cohesive story of who you are, and what you want to give to the world.


Don't get so concerned with the quality of your final product that you never finish it. it is better to be consistent than perfect. So get the best quality you can at the most consistent rate.

10. Monetization

If you want to make your youtube channel a sustainable project, you're going to need to find a way to monetize it - meaning, you get money for doing it!

In order to receive money from the ads that YouTube puts on your videos, *subject to change*, you need 1,000 or more subscribers, and 4,000 watch hours in the past year.

Facebook monetization requires that you have 10,000 or more followers and 30,000 one minute or more video views every 60 days.

I break down the exact amount you earn from streaming and teach you about opening up several different income streams in my How To Start a YouTube Channel Mini- Course. Check it out for more in-depth details.

Good Luck Launching Your Channel!