So your student wants to make a music video.
Congratulations! They're finally excited not only about learning music, but sharing it as well. This is a step that should be CELEBRATED
First let's debunk a few myths:
Myth #1: It costs sooo much money to make a music video.
You can make a high quality music video at any budget level. Check out this music video Selena Gomez shot & edited by herself with an iPhone. When Jon Mayer's team couldn't figure out a budget and concept for his song, 'New Light', Jon got frustrated and visited a local video editing shop in ChinaTown and got this video made for $100 to prove a point. The music video went viral and received over 71,000,000 views. (Wowza!)
YOU CAN MAKE A MUSIC VIDEO AT ANY BUDGET.
Myth #2 : A music video has to look super produced and professional to be effective.
I think we've all seen enough cat videos to debunk this myth.
All jokes aside, homemade videos can most certainly be effective for growing your following. Check out this free, very home-made video that launched Justin Bieber into stardom.
Lauren Daigle regularly departs from the 'fancy music video' mold to connect with her listeners on a more personal level. This music video was shot from home - quick & easy, but effective.
Myth #3: My student isn't "good enough" yet to put something out there.
There are legitimate reasons to not release videos/music of your student singing to the public. However, often times thinking they're 'not ready' is a cover-story for a more legitimate reason you're not acknowledging. There are ways to fulfill your students desire to film, and address your concerns with releasing them to the public.
If you are:
A. Worried about my students identity being released online.
There are ways to release music anonymously, or without real names/complete identities attached.
B. Worried about the mental-health effects of likes and follows on social media.
- Create the music videos and text/email the video to family or friends. No social media required.
- Upload the material to a parents social media account.
-Create social media with safeguards and comments and messages disabled.
-Upload the videos to YouTube as unlisted, send the link to those you want to see it.
-Create social media with safeguards, comments enabled, have a social media buddy to scan all communications and comments.
- Set personal boundaries, have open, honest conversations, and set limits.
C. Worried that your student doesn't sound perfect yet.
That's kind of the point! Your student may not be Ariana Grande, yet. But creating music videos and releasing music are the experiences that help them learn, grow and improve. Over time they will get better and better, and you can open the sharing to a larger audience.
For students of all ages, I highly recommend filming music videos of any degree of professionalism.
Whether that is just on a phone camera to document progress, sharing with family and friends, or uploading them to social media accounts.
Documenting your talent through video is a MUST for improving, learning and growing.
Wanna see my very first music videos?